Introducing- CND (Creative Nail Design, Inc.)
Founded in 1979 and based in The USA, CND is a global leader in professional nail, hand and foot beauty. As a company they are committed to advancing the nail care industry, so a lot of time and resources are dedicated to product research and development, education and customer support. CND are also an industry leader and supporter for promoting the role of nail care in personal beauty and fashion.
Did you know that CND ultimately started out due to a chance discovery at the dentists?
Dr. Stuart Nordstrom, a practicing dentist, got the idea for a new nail enhancement product when a patient of his remarked that the product used to prepare temporary caps smelled like the material used to sculpt nails. The result was SolarNail™ Liquid, the industry’s first-ever monomer formulation for greater nail strength and flexibility and the first product to deliver natural, non-yellowing nail colour.
SolarNail could have been a one hit wonder, either sold off to established brand or allowed to dwindle into obscurity. However for the Nordstrom family, SolarNail proved to be an invitation to expand into an entirely new area of imagination and involvement. Luckily for us the Nordstroms used their knowledge of smart chemistry and loads of hard work, to pursue and achieve innovations one after another in an uninterrupted succession of advances that as CND pretty much, continue to this day.
Each new innovation throughout the 1980’s helped CND to grow as a company but CND has stayed true to its scientific and professional roots with education and support being a core feature. Co-founder Jan Nordstom-Arnold, has particularly championed the company’s commitment to education and support. In fact the reason I chose to use CND was the hugely well respected education that was available to me, as well as the wonderful Shellac™️ which I had personally tried and loved.
CND has remained solidly science based and chemistry remains at the core of the business, so the promises CND makes to professionals are grounded in performance. This science based approach has also meant that rather than outsourcing research and development CND have invested in a custom built, multi million dollar facility. This investment and the company’s Research and development teams have regularly proven their worth, delivering new levels of effectiveness backed by proof. As well as the development of Innovative (and now trusted) brands such as RETENTION+® Liquid & Powder, BRISA® Gel, SPAPEDICURE®, SPAMANICURE®, Scentsations™ lotions & washes, and SOLAROIL®.
In 2009, CND launched Colour & Effects, a range of professional quality nail polishes with endless possibilities. The following year, in May 2010, CND revolutionised the nail industry again with the introduction of CND® Shellac® brand 14+ day nail colour. Taking nearly five years of development in CND’s state of the art laboratory. CND stated “Our chemists invented a modern solution to the normal polish inconveniences that frustrate women. CND® Shellac® brand is fret-free and convenient,” CND Co-founder Jan Arnold said “Women can finally get their time back.” Combining the best features of a polish with the best features of a gel, CND created a fully removable hybrid nail colour that has completely changed the industry landscape and reaffirmed CND’s position as the leader in technology, colour and innovation.
Since the launch of CND Shellac® 14+ day nail color, the company has continued on this path of innovation with the introduction of BRISA® Lite Removable Gels for perfecting and enhancing the natural nail (now discontinued). Most recently, in May2013, CND launched VINYLUX® Long Wear Polish System, Polish Reinvented. This unique two-part system boasts a self-adhering Colour Coat and a Top Coat that utilises new ProLight Technology™ for increased durability with exposure to natural light. For the first time in over 60 years, CND has altered the formula of what we consider “traditional” polish and created ground breaking color that yields seven day, chip free wear. In 2018 the innovations continued and CND launched Shellac Lux, a unique 2 step UV cured system that can be soaked off in 60 seconds.
I love CND and the ethos behind the company for kinder, gentler products backed by science and education. Which is why I choose to use these beautiful, top of the range, innovative products on my clients.